Via Morning Brew: There’s gold in the silver economy: Baby boomers are the wealthiest generation to ever live, according to the financial firm Allianz. So, it makes sense that some companies have made seniors’ billfolds and pocketbooks a focus of their business models.
Floating on: Per AARP, 68% of adults over the age of 60 planned to travel this year:
- Cruise company Viking specifically tailors to the older crowd. Unlike many of its competitors, the cruise line doesn’t allow children on board, catering to those who prefer a quieter, Cocomelon-free experience.
- The company’s stock has doubled since it went public last year.
The finer things: While millennials eat out at restaurants more often, baby boomers and the Silent Generation tend to prefer places that are less likely to have plastic silverware. They account for 40% of premium restaurant customers, Bank of America reported last year.
Older Americans watch a lot of linear TV. So, advertisers are meeting them where they are:
- Drug companies spent over $5 billion on television ads last year, CNN reported.
- Nearly half of those ads aired on news channels like Fox News, MSNOW, and CBS. Drug ads are also popular during drama reruns, game shows, and special events, according to research firm eMarketer.
- Cable TV is also swimming in ads for walk-in showers, which can help prevent falls. It’s a $1.5 billion business that’s forecast to grow to $2.8 billion by 2033, per Verified Market Reports.
The downside: Older Americans’ spending power gives them an outsized effect on the financial system. If the stock market goes south, and seniors sell their shares and cut back on spending, it could put the economy at greater risk.—BC
Seniors are voracious travelers, including single older women. If you love to travel, you know that careful trip planning is important to have the safest, easiest, and most enjoyable vacation.
Visit my Los Angeles Travel Blog
My hometown is Los Angeles. I started another blog where I write about fun places to see and do in L.A. at any age. Click here to visit Booming in LA.
You are never too old to travel
Those of us who have reached retirement age and are not ready to be put out to pasture are looking for new adventures. Our kids are gone, and we have more freedom. Senior travel is a huge industry. The trip-planning websites and resources listed below will help make your next vacation more exciting, easier to navigate, and memorable.

Before you book anything, get your paperwork in order
If you are planning a trip in the future, you must have all your documents in place well before your departure. That means having a valid passport, necessary visas, vaccinations, and other items that can take weeks or months to receive.
Check your passport’s expiration date
Your passport must be good for at least 8 months after your departure. To check the status of your passport if you are in the process of renewing it, click on the following link.
Expedited processing may take 12-18 weeks. Click here to see how to get your passport faster.
You can quickly get passport photos taken at your local drugstore.
Have the proper Visas for the countries you visit by checking with the Department of State.
Traveling to the EU? Be prepared
Traveling to the Schengen Area will involve both the Entry/Exit System (EES) and, from late 2026, the European Travel Information and Authorisation System (ETIAS). EES is a system for registering border crossings that is currently being phased in and will start collecting biometric data upon your arrival at the border. At the same time, ETIAS requires non-EU citizens who do not need a visa to apply for travel authorization in advance of their trip. You can expect EES to start becoming fully operational by April 2026, and ETIAS to be introduced sometime after that, possibly in late 2026.
Purchase travel insurance
Travel insurance is essential as we age because anything can happen. VisitorsCoverage aggregates many insurance companies to get you the perfect plan and rate.
Here is a guide on Trip Cancellation Compensation you may find useful.
Travel on the CHEAP so you can enjoy your experiences rather than stress out about the cost
As a senior travel enthusiast on a limited income, there are several ways to cut costs if you practice smart trip planning.
Don’t forget to redeem your senior discounts
I know it’s hard to think of ourselves as seniors, but if you are over 50, you are eligible for terrific senior discounts. Affinity groups, like AAA, Seniors’ Coalition, AARP, Veterans Organizations, Alumni Groups, etc., offer tremendous savings opportunities for seniors. If you’re not part of an affinity group like those mentioned above, join one.
Earn points to get FREE flights and hotel stays
Save money as a senior traveler using points programs from airlines and hotels. Points can get you accommodations and flights for free or discounts when you plan your next vacation.
Free programs to track your points include Traxo.com, AwardWallet.com, and PointHub.com.
As a rule, credit cards offer more benefits overall for points than airlines do, especially if you do not fly frequently. What card you use depends on the location from which you are flying. Recommended credit cards include Chase Freedom, Citi Double Cash, Wells Fargo Active Cash, American Express, Chase Sapphire, and Capital One Venture.
Travel and get your accommodations FREE as a pet or house sitter
If you are an animal lover on a budget, you can pet sit at someone’s home in exchange for accommodations. Trusted Housesitters can book you into many locations in the world. The pet’s needs must come first, but it gives you a chance to live among locals to soak up the culture.
The BEST online travel websites to book hotels
A travel agent comes in handy to help with trip planning. You can also check with the online sites below to get the best price.
- TripAdvisor – Before you go anywhere, check with TripAdvisor to find reader reviews for hotels, restaurants, and activities. I never go anywhere without consulting them. The site also offers amazing deals on hotel reservations and flights. You’ll find great ideas for activities, restaurants, tours, and hotels, domestically and abroad.
- Google/travel/hotels – Google has become the fastest and easiest way to find the best prices in real time.
The BEST sites to book flights
The search engines below are the best for booking flights. Why spend more on an airline ticket than you need to? Save money to enjoy your vacation instead.
- Skyscanner – This travel search engine uses exclusive technology that can access hundreds of airline, hotel, or car rental sites to give you the lowest prices. They also have a free and easy-to-use smartphone app.
- TripAdvisor – This site has become a one-stop travel booking site for almost everything, and you can also get great deals on flights.
- Google Flights – Find up-to-the-minute discounts on flights anywhere.
Cruising makes it easy for seniors to travel with ease
Cruise ship lines have implemented strict health protocols since the pandemic.
Senior travelers with mobility issues often enjoy staying on board the ship the entire time, while others can’t wait to get off and explore. Excursions from the ship are designed for active and less active people of all ages.
River cruises are more intimate and land at smaller and less crowded ports. They are my personal favorite. Enjoy a relaxing float past medieval castles and picturesque scenery. Have dinner on the ship, go to bed, and wake up in another charming town. Being on a river gives you less chance of getting seasick than a standard cruise ship.
I took an AmaWaterways river cruise from Budapest to Prague during the holidays. It was magical!
Because the passenger load on a river cruise is much smaller, health protocols are easier to enforce to protect passengers against contagious diseases.
If you are adventurous, you may even want to try sailing. I wrote a post about my 3-week sailboat trip to Saint Vincent of the Grenadines and Grenada, here. It was amazing!
Transportation
Uber is available in many countries and is an affordable and easy way to get around. However, not all airports allow Uber to pick up, and taxis can be iffy. We Ubered in Mexico City and Los Cabos, and it was inexpensive.
Welcome Pickups is an airport pick-up service you may want to consider. It is active in 282 major cities abroad, including 21 major cities in the U.S.
The company says, “We selected one of the best, most trustworthy, and convenient 5-star airport taxi companies for your airport transfer based on user reviews across various platforms such as Google, Tripadvisor, and Trustpilot. Welcome Pickups offers a great experience and safety to its travelers.
- Local English-speaking drivers
- Flat, pre-paid fee
- Flight monitoring for delays
- 24/7 Customer support “
Tours, sightseeing, and fun activities
I love going on tours whenever I’m in a new city, but you always want to deal with a legitimate tour operator. Some tours are designed for seniors who want a slower and easier travel experience.
- Get Your Guide is a third-party aggregator that arranges locally guided tours in the U.S. and abroad with local providers. It is Berlin-based and can be accessed via a smartphone app, so you can easily find tours in the area you are visiting. The company has over 23,000 tours available in 150 countries. Its guides speak in 22 languages and can deal with 40 currencies. The company offers booking protection, great customer support, and will work to give you the best experience possible.
- Big Bus Tour – I LOVED LOVED LOVED the Big Bus Tour we took in London. It’s the best way to get around the city to get your bearings. There are Big Buses throughout the U.S. and the world. Hop-on Hop-off buses conduct guided tours (sometimes live) that highlight points of interest and are entertaining and informative. Read my review here.
Travel gear
Look amazing when you travel with easy-to-pack clothing and just the right travel gear for your needs. I wrote a post about essential carry-on travel gear, and how to travel light and nifty over 50. I also interviewed meteorologist Cheryl Nelson about packing for winter travel.
Where to purchase the best travel gear
- Zappos has a huge selection of shoes and a dedicated section for travel products, including clothing, shoes, accessories, and more.
- Amazon sells everything from packing cubes to RFID bags, including major brands. Click here to view its BEST SELLERS.
Learn the language for a better travel experience
You can use smartphone apps to translate languages, including Google Translate and Apple Translate, which are free.
Another solution is to use the Vasco V4 translator, which looks almost like a smartphone. It comes with its own SIM card to avoid roaming charges and is ready to go out of the box. It easily translates speech, text, and photos. It works in over 200 countries and translates 112 languages.
Watch my video below on how it works.
Travel Trends for Baby Boomers
If you are a Baby Boomer, you will find the information below on travel trends for this demographic valuable when planning your next trip.
In 2025, popular domestic destinations for Baby Boomers include Florida (especially beach towns and Orlando), Hawaii (particularly Honolulu and Kahului), and various cities across the American West Coast like Seattle, Portland, and Los Angeles. The top foreign destinations include Italy, Ireland, and Greece, with many also considering Japan, Australia, and New Zealand.
Now that Baby Boomers have children who have left the nest and parents who may have passed on, they have more freedom to travel, and some take up to 4 trips per year.
Age hasn’t stopped Baby Boomers from adventure travel. They are hiking, biking, walking, mountain climbing, scuba diving, skiing, motorcycling, camping, glamping, RVing, and even flying through the air. There are no limits to what they can do if they want it bad enough.
It also hasn’t stopped seniors with disabilities from venturing out into the world. They are cruising, riding the rails, sailing, and relaxing at wellness spas.
Experiential travel
One aspect of travel trending with the Baby Boomer generation is interacting with locals and immersing in the local culture.
Senior travelers, as a general rule, prefer to stay in hotels or cruise ships as opposed to rented homes and hostels, mostly for comfort and service. However, that doesn’t mean it’s a given that they book rooms at large and familiar hotel chains. Some opt for locally run boutique hotels, which are unique, smaller, and provide a more authentic experience. Likewise, some take eclectic small-group or private tours to soak up the local flavor rather than crowded tourist excursions.
Purposeful travel has also gained popularity with Boomers who have time on their hands. Some take nature or wildlife expeditions to learn about conservation, or cultural explorations where they volunteer as part of their trip package. Discover Corps is dedicated to just that and was founded by a former Peace Corps volunteer. Read this example of purposeful travel to Guinea, West Africa, here.
Senior travel spending
Mature travelers spend more money than younger people. One reason is that they desire comfort. Unless they are in great shape, they don’t want to climb into the upper bunk of a sleeper car, squeeze into a tiny Tokyo cubical, or hang out in a hostel when they could get their Z’s sleeping on a luxury hotel bed.
Seniors who love nature and camping but prefer not to rough it go glamping, and rent houseboats or RVs to make camping easier and more comfortable.
If you are over 65 and love the outdoors, purchase a National Park Senior Pass because the National Parks are magnificent.
Where there’s a will, there is a way
A retiree is often free to travel on long-extended trips without worrying about going home early for a job. Others, who never saved up a large nest egg, are finding creative ways to travel for little or no cost. Some seniors have left lifelong careers or businesses to become travel writers, private tour operators, or seminar speakers on cruise ships.
Connecting with family far away
Not every senior dreams of seeing the entire world and would rather travel to visit family members who live elsewhere. They may also choose to give their children who are parents a break and take the grandchildren or other relatives on trips.
Multi-generational travel is another way seniors can spend quality time with their families. They may rent a lodge to enjoy a ski vacation, an inclusive resort, a cruise, or gather in an ancestral location for a family reunion.
Health and travel
Health is always a concern for seniors who love to travel. Sufficient travel insurance is a must. Not every insurance company offers emergency services for people 65+, and Medicare doesn’t cover all expenses overseas. If you are on Medicare, make sure to do your research to know what coverage is available in your destination.
Wellness travel is also a trend with seniors. Destinations are often chosen as retreats to restore physical or mental health. Some older travelers venture to foreign countries like Costa Rica to seek alternative medical treatments. I went to Miraval Resort and Wellness Spa in Tucson, Arizona with my daughter and recommended it.
Solo or friend travel
Senior women, who may have lost a spouse or never married, enjoy solo travel or travel with a friend. The advantage of solo travel for women over 50 is that they can take their time, tour at their own pace, and seek experiences that pique their interests. Traveling with a girlfriend is practical because each woman can look out for the other in case of an emergency.
Vacation selfies are not just for Millennials
Twenty-somethings aren’t the only ones who are posting their vacation photos on Instagram. Seniors are also memorializing their travel and posting photos on their IG accounts using their smartphones or lightweight cameras.
They may not be showing off their bodies like their younger counterparts (although some do) and may choose to find objects to hide behind, but they aren’t afraid to be their authentic selves in photos.
Just a caution, as I found out on a trip to Mexico: don’t try to take a video while walking backward on cobblestones. I almost fell flat on my face, but caught myself and will never do that again.
Places I’ve been in the world
I’ve been lucky to have enjoyed several dream trips in my lifetime and have written about them in this blog. A few of these posts were written by guest writers who have had amazing experiences.

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Enjoy your next trip!
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