Let’s change the way we think about aging and adopt a new mindset of pro-aging rather than anti-aging as the latter has a negative connotation. On that note, I like to recommend skin care, makeup, and other beauty products that do not necessarily make us look younger but instead, give us a vibrant and luminous glow.
Less is more. The most beautiful older women I’ve seen put an emphasis on good skin care based on their individual needs and only wear a minimal amount of makeup. They eat a diet of healthy foods and stay hydrated by drinking plenty of pure water.
Read: 5 Skincare Products That Mature Women Do NOT Need
It’s also important to check the ingredients in our beauty products as you do not want them to contain harsh chemicals that could impact your health. I prefer companies that produce cruelty-free and ethically sourced products.
But that doesn’t mean they have to be 100% natural as some organic ingredients such as essential oils can be irritating or cause allergic reactions, especially if you have sensitive skin. I prefer brands that scientifically blend botanicals into their products.
Online shopping makes it easy to find the best products for your face
There is no need to fight crowds at the mall or attend multi-level “parties” that encourage us to buy more than we need. Believe me, I know, as I used to organize those parties. The recommendations below are for products I have personally tried and loved. I hope you will enjoy them too.
Ingredients I look for in skin care for mature skin are derm-approved hyaluronic acid, niacinamide, ceramides, peptides, and retinol, and I prefer brands that are fragrance-free.
High-end skin care brands that are worth the investment
MURAD is a high-performance line of radiant beauty products that works. This brand offers a range of solutions that specifically target mature skin. It is mid-range in price and is remarkably effective. The company was founded by Dr. Howard Murad, a dermatologist, and pharmacist, who takes a holistic view of how to treat aging skin. Absolutely no animal testing is involved.
NEOSTRATA – The philosophy of this brand is that everyone’s skin is unique and that not all discoloration should be treated the same. Its premium collections are formulas that offer specific solutions for a variety of discoloration and mature skin concerns such as age spots, wrinkles, dark spots, post-acne marks, redness, sensitivity, dullness, and sun protection. This dermatology-founded skincare brand has over 40 years of experience discovering and patenting breakthrough technologies like glycolic acid, which has been licensed within the skincare industry worldwide.
SHOP Neostrata on Amazon here.
PETER THOMAS ROTH is renowned for treating specific skincare issues such as acne, aging, and hyperpigmentation. Its products are formulated with high-quality ingredients including potent antioxidants that protect the skin from free radicals and environmental stressors.
Roth has a 100-year-old mother whose skin looks like she could be half her age. Be sure to try the brand’s Water Drench Hyaluronic Liquid Gel Cloud Serum.
SHOP Peter Thomas Roth on Amazon here.
BIOSSANCE is a clean beauty brand that includes Squalane from the sea in its ingredients as well as other lipids, ceramides, shea butter, and hyaluronic acid. It is free from parabens, PEGs, and fragrance so it is safe for sensitive skin and is guaranteed to make your skin glow.
SHOP at Biossance on Amazon here.
SKINCEUTICALS is used by dermatologists, plastic surgeons, and medispas for personal care as well as to enhance treatments. Its products are formulated to correct the signs of aging, repair damage, and keep your skin healthy. Its mission is to improve skin’s health.
WOMANESS is a company that develops skincare and wellness products for women who are experiencing menopausal symptoms. Its mission is to help older women navigate all the phases of body changes. It was founded by two women who put together an advisory board of doctors and other experts in the field. Products include skincare, sexual health, menopause must-haves, and supplements.
Do not discount drugstore brands
The drugstore brands below have all the most important ingredients in them for mature skin and most are fragrance-free. They are highly recommended by dermatologists as well.
Some of my favorites include CeraVe, Neutrogena, Aveeno, Olay, Cetaphil, La Roche Posay, and L’oreal.
One of my very favorite products is CeraVe Moisturizing Cream which I use on my face and body almost every day. It is fragrance-free and makes my skin feel soft and hydrated.
My favorite cosmetic picks
e.l.f. COSMETICS is an affordable and highly-rated brand of clean makeup and skin care. I love their mascara and lipstick. The line is cruelty-free free-paraben-free, and 100% vegan. I love that their makeup colors are subtle and natural-looking.
SHOP e.l.f. cosmetics on Amazon here!
THRIVE CAUSEMETICS not only has gorgeous vegan-friendly cosmetics but it gives back to various causes including domestic violence and other issues. Thus, the name “Causemetics.” I particularly love their lip products.
IT COSMETICS has a CC Cream foundation with SPF 50 that is my go-to foundation whenever I take photos or on special occasions. It makes my face look flawless and yet it is light and glowing. That’s because it acts as an all-in-one primer, moisturizer, brightening concealer, sunscreen, and foundation. What is even more impressive is that it contains nourishing ingredients for your face that include niacinamide to brighten and control redness, peptides to smooth out wrinkles and support collagen production, hyaluronic acid for elasticity and hydration, and multiple antioxidants to avoid the sun and environmental damage.
L’ORÉAL PARIS AGE PERFECT RADIANT SERUM FOUNDATION WITH SPF 50 is a more affordable foundation but is just as effective. It is made especially for mature skin and works well with sensitive skin. It is formulated with vitamin B3 and contains a hydrating serum to create a radiant and natural look.
SHOP L’Oréal Paris Foundation on Amazon here.
LAURA GELLER is a beauty brand that is designed for women over 40. It offers a wide range of makeup products designed to enhance your natural beauty. Founded by makeup artist Laura Geller, the brand is known for its high-quality, innovative formulas and unique colors that flatter every skin tone and type. Laura Geller Cosmetics is committed to creating products that are easy to use and that help you achieve a flawless, radiant, and non-cakey look that lasts all day.
Some of the most popular products from Laura Geller Cosmetics include the Baked Gelato Swirl Illuminator, the Spackle Under Make-Up Primer, and the Quench and Tint Hydrating Foundation. Whether you’re looking for a subtle glow or a bold statement. With a focus on quality, innovation, and inclusivity, the brand is a favorite among makeup enthusiasts and beauty professionals around the world.
SHOP Laura Geller on Amazon, here.
Sunscreen is essential to prevent sun damage and skin cancer
Skin cancer is a serious disease. Always wear sunscreen during the day as rays can even damage your skin through the windows of your house and car.
COOLA has a wide array of fragrance-free and natural sunscreens. I like its Mineral Body Organic Sunscreen Lotion SPF 50. This product is fragrance-free and Formulated with our antioxidant-rich Plant Protection Complex, this organic water-resistant lotion with non-nano zinc oxide actives provides broad spectrum UVA/UVB protection whenever you need it.
SHOP Coola Sunscreen on Amazon here.
ELTA MD sunscreen is a premium sunscreen brand that is widely recommended by dermatologists and skincare experts. It offers a range of sunscreens that cater to different skin types and needs. Its products are formulated with high-quality ingredients that provide broad-spectrum protection against UVA and UVB rays. This means that their sunscreens effectively shield the skin from harmful sun damage that can cause premature aging, sunburns, and even skin cancer.
What sets Elta MD sunscreen apart from other sunscreens is its commitment to using safe and gentle ingredients that are suitable for all skin types, including sensitive skin. All of its products are free of harsh chemicals, fragrances, and parabens, making them ideal for those with skin sensitivities. Sunscreens from this brand are lightweight and non-greasy, making them easy to apply and comfortable to wear throughout the day. Overall, Elta MD sunscreen is an excellent choice for anyone looking for a high-quality sunscreen that provides superior sun protection and is gentle on the skin.
SHOP Elta MD Sunscreens on Amazon here.
Elegant gift sets and the BEST hand cream
L’OCCITANE EN PROVENCE beauty products are made in Manosque, France. This line of award-winning and luxurious natural skin care products includes body care, hand care, fragrances, and gorgeous gifts for women and men. Their hand creme is rated one of the best in the world. All of the ingredients are sustainably sourced and cruelty-free.
SHOP L’Occitane en Provence on Amazon here.
MY KIREI BY KAO is a Japanese skincare company. They sell fun soaps, lotions, personal care products, and a fabulous eye mask.
Watch this video below.
Specific skin care concerns for women over 50
Let’s face it. As we get older our skin becomes more fragile. The products below address some of the issues of skin aging and sensitivity.
- Theraplex was accepted by the National Eczema Association and will soothe dry skin almost immediately.
- Waxelene – A natural alternative to good old Vaseline but without petroleum ingredients. It is ideal for dry skin, eczema, psoriasis, rosacea, cracked cuticles, and heels. It is hypoallergenic and ingredients include soy oil, bee wax, natural vitamin E oil, and rosemary oil.
- VitaMedica Arnica + K is a cream that helps with bruising. However, you can also use it as an eye cream for dark circles.
Beauty Tools
DIAMANCEL #11 FOOT BUFFER is a heavy-duty polishing file for feet in need of intensive foot care that really works. When I was at the spa at Miraval Resort and Spa my pedicurist used one and recommended that I get one. It really takes off the dead skin without damaging my feet. I would never use anything else. She told me to take it with me whenever I get a pedicure to avoid catching a fungus or some other gnarly condition that you can sometimes get at a nail salon.
Find the DIAMANCEL #11 Foot buffer on Amazon here.
Hi-Tech Beauty Devices
I often get to try beauty devices whose purpose is to improve the texture of the skin, reduce wrinkles, and add vibrance to the skin. Please visit my post dedicated to the Beauty devices I have tried.
Read my review of the Nebulyft RFMEMS Beauty Device
Best Hair Care Products
Non Toxic Hair Color
MADISON REED – Are you still coloring your hair but are concerned about what is in the dye you are using? Madison Reed has developed a gorgeous line of non-toxic and luxurious hair colors, color-reviving gels, and other hair care products. They offer excellent customer service and you can take a hair color quiz or have an online live color consultation to find the best shade for you. If you are embracing your gray, you’ll also find non-toxic hair care products to make your hair shine and look beautiful.
SHOP at Madison Reed on Amazon here.
LADUORA is a Los Angeles company that sells a very cool device called the LaDuora Duo. It massages your scalp while it delivers a pod-based haircare treatment to nourish your hair. It works with Red Light microcurrent therapy. I’ve been using it and it really works. Read my review of the LaDuora Duo here.
SHOP at LaDuora by clicking here.
PUREOLOGY is my absolute favorite shampoo and conditioner. It is a professional hair care brand that offers a range of high-quality products that are specifically designed to cater to the needs of color-treated hair. Their products are created using advanced technology that ensures that the color is preserved and the hair is left healthy, shiny, and vibrant.
Pureology’s range of products includes shampoos, conditioners, hair masks, and styling products that are free from sulfates, parabens, and other harmful chemicals. They are vegan and cruelty-free, making them the perfect choice for anyone who cares about the environment and animal welfare. With Pureology, you can be confident that your hair is getting the best care possible.
SHOP Pureology on Amazon, here.
For more information about hair loss, watch my interview with Dermatologist Ben Behnman on my YouTube Channel here.
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Last updated 10/2023
Enjoy these beauty posts!
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- How Minimal Makeup Can Make You Look Younger Over 60
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