What Are Women Over 60 Are Reading on Blogs in 2026?

As a new year begins, I’ve been analyzing my posts to see what my audience of active women over 60 are reading and what topics they are most interested in.

Unlike many marketing managers who believe that older women are only interested in adult diapers or diuretics; the results are quite different.

What women are reading on BabyBoomster.com

My top 10 blog pages in 2025 were:

1. How Minimal Makeup Can Make You Look Younger Over 60
2. How to Dress with French Style Over 50
3. Best Women’s Clothes and Accessories Over 50 for 2026
4. Styling a Petite Apple Shape for a Woman Over 50
5. 10 Things I’ve Given Up Wearing as an Older Woman
6. The Most Flattering Mother of the Bride Dresses for 2026
7. Facts About Cataract Surgery That May Surprise You
8. Cacao Tea Recipe from the Island of Grenada
9. Tomato and Olive Spanish Style Salad
10. How to Travel Light and Nifty When You’re Over 50

Forget about rocking chairs, accessibility elevators, and hemorrhoid creams; we ladies are into looking good and having fun. And I’m glad because that’s what I’m into as well.

I have over 750 posts that are currently active on my site. There is almost no interest in supplements or diet plans, which is what many marketers push older readers to buy. The posts I wrote about them, which are not many, because I don’t like taking supplements, are at the bottom of the list.

I also post videos on YouTube and Amazon

My top 10 videos on YouTube @RebeccaOver60 for 2025 were:

1. Want to Make Your Own Yogurt? This Device Makes it Easy
2. Boil Water in Three Minutes With This Electric Kettle
3. Elaine LaLanne at 98 Gives Us Tips to Her Longevity!
4. How to Look Younger with Minimal Makeup for Women Over 50
5. Will the JOVS 4 D Laser Mask Take Away My Wrinkles?
6. Novaalab Oral Health Kit | Will It Stop Your Gums From Yelling at You?
7. Why I Gave Up Wearing Mascara as a Woman Over 60
8. This Affordable Glow Balm Knocks Out the Competition
9. Will a Portion Control Plate Help You Lose Weight?
10. Kuli Kuli Moringa Powder Review | Can it Improve Your Gut Health?

Fashion is my number 1 most-read topic

Based on my analysis, women over 50 are interested in fashion but more importantly, they want comfort. They also seek affordability and practicality. Expensive designer clothes are not important factors. Instead, they look for alternatives that look sharp at bargain prices.

On Instagram, many over 50 models are thin and have fit bodies. Most of us are more average-looking and want to find clothing that will hide our flaws. Rather than purchase stilettos, older women prefer to wear comfortable shoes that don’t make us look like our grandmas.

Beauty is a close second

In my opinion, less is more when it comes to makeup for women over 50. Too much foundation, eyeshadow, and harsh lipstick make us look like we’re in a horror show. Personally, all I wear is something to fill in my disappearing eyebrows, a little mascara, glow balm on my cheeks, and a rosy shade of lipstick. I wear CC Cream foundation or tinted moisturizer when I go out in the evening or for photographs.

Brands I love include Prime Prometics made for mature women, Bayfree Multi Glow Balm, and It Cosmetics.

Skincare is key, but shouldn’t be complicated. Many of us are 70-plus and don’t want to bother with a 10-step beauty routine. A simple cleanser like a bar of Dove, a hydrating moisturizer like CeraVe, or an effective serum is about all we need.

Staying fit is a necessity

Women over 50 need to keep moving but prefer doing it in a way that’s fun, like walking, swimming, dancing, or stretching. A great workout can be diddling in the garden. Strength training is important, but can be accomplished by doing daily tasks rather than enduring torturous weight-lifting sessions.

Don’t forget the fun stuff

Older women are traveling well into their 80s and 90s. Some even love doing it solo.  There is so much to see and do in the world. When you get off your couch and leave your home, you will stay fit because it forces you to move.  

If you can’t afford to travel far away, find interesting and cheap things to do in your hometown. Go window shopping or people-watching, visit a museum or botanical garden, see what’s happening downtown, or take a hike.

What are your favorite topics to read about on over 50 blogs? I would love to know. Please leave a comment below.