What Are Women Over 60 Are Reading on Blogs in 2025?

As a new year begins, I’ve been analyzing my posts to see what my audience of active women over 60 are reading and what topics they are most interested in.

Unlike many marketing managers who believe that older women are only interested in adult diapers or diuretics; the results are quite different.

What women are reading on BabyBoomster.com

My top 10 blog pages in 2024 were:

1. 10 Things I’ve Given Up Wearing as an Older Woman
2. How Minimal Makeup Can Make You Look Younger Over 60
3. Styling a Petite Apple Shape for a Woman Over 50
4. How to Dress with French Style Over 50
5. Is Looking for Love Over 60 No Longer Important?
6. Why Do Some Single Women Over 60 Prefer to Live Without a Man
7. Best Online Exercise Programs for Women Over 50
8. Best Online Shopping Recommendations for Women Over 50
9. The Best Cocktail Dresses for Women Over 50
10. What do Women Over 60 Want in Life?

Forget about rocking chairs, accessibility elevators, and hemorrhoid creams, we ladies are into looking good, staying fit, and having fun. And I’m glad because that’s what I’m into as well.

There was limited interest in wellness topics such as Cataracts at #29 and Coping with Dementia as a Caregiver at #37. Still, most posts that concern serious health-related topics are far down the list. That’s probably because I’m not a doctor although they involved interviews with experts, including doctors, in those fields.

I have over 650 posts that are currently active on my site. There is almost no interest in supplements or diet plans, which is what many marketers push older readers to buy. The posts I wrote about them which are not many, because I don’t like taking supplements, are at the bottom of the list.

I also post videos on YouTube and Amazon

My top 10 videos on YouTube for 2024 were:

1. The No Mascara Trend: Does it Work for Older Women
2. My Over 60 Simple Makeup Routine | Why Less is More
3. Why Minimal Makeup Looks Best for Women Over 50
4. Keshima Flat Top Kabuki Brush Helps Your Foundation Go on Flawless
5. Feel Luxurious in an Ulivary Silky Kimono Robe
6. The Best Creative and Fun Side Hustles for Seniors
7. Will the Solawave Red Light Skincare Wand Smooth Away the Years?
8. What I’ve Given Up as a Woman Over 60
9. This Classic Cotton Vertical Stripe Blouse is Timeless
10. Boil Water or Make Loose Tea With the Chefman Electric Kettle

My biggest sellers on Amazon have been Open Bottom Sweatpants and e.l.f. Monochromatic Multi-Use Stick in Peony Pink.   Both are super popular.

Fashion is my number 1 most read topic

Based on my analysis, women over 50 are interested in fashion but more importantly, they want comfort. They also seek affordability and practicality. Expensive designer clothes are not important factors. Instead, they look for alternatives that look sharp at bargain prices.

On Instagram, many over 50 models are thin and have fit bodies. Most of us are more average-looking and want to find clothing that will hide our flaws. Rather than purchase stilettos, older women prefer to wear comfortable shoes that don’t make us look like our grandmas.

Beauty is a close second

In my opinion, less is more when it comes to makeup for women over 50. Too much foundation, eyeshadow, and harsh lipstick make us look like we’re in a horror show. Personally, all I wear is something to fill in my disappearing eyebrows, a little mascara, glow balm on my cheeks, and a rosy shade of lipstick. I wear CC Cream foundation or tinted moisturizer when I go out in the evening or for photographs.

Brands I love include Prime Prometics made for mature women, Bayfree Multi Glow Balm, and It Cosmetics.

Skincare is key but shouldn’t be complicated. Many of us are 70 plus and don’t want to bother with a 10-step beauty routine. A simple cleanser like a bar of Dove, a hydrating moisturizer like CeraVe, or an effective serum is about all we need.

Staying fit is a necessity

Women over 50 need to keep moving but prefer doing it in a way that’s fun like walking, swimming, dancing, or stretching. A great workout can be diddling in the garden. Strength training is important but can be accomplished by doing daily tasks rather than enduring torturous weight-lifting sessions.

Don’t forget the fun stuff

Older women are traveling well into their 80s and 90s. Some even love doing it solo.  There is so much to see and do in the world. When you get off your couch and leave your home, you will stay fit because it forces you to move.  

If you can’t afford to travel far away, find interesting and cheap things to do in your hometown. Go window shopping or people-watching, visit a museum or botanical garden, see what’s happening downtown, or take a hike.

What are your favorite topics to read about on over 50 blogs? I would love to know. Please leave a comment below.