We grow up believing that there is a perfect age for everything. We set a timeline to follow that goes along something like graduation at 23, married at 28, three children by 35, children graduating by 23, and so on. Then we bring changes to our lifestyle as we progress through the timeline to fit in with our current roles. Fashion also has its own way of dictating what you … [Read more...]
How to Dress For Your Body Shape as a Mature Woman
We’ve all been there – you’ve tried on a garment that looks fabulous on someone else but, on you, it just doesn’t seem quite right. It can be a bit demoralizing, especially if you really love the piece. The likelihood is it doesn’t suit your body shape, but that can just make you dislike your figure more. Don’t let it. Because there’s another outfit out there that will make you … [Read more...]
Jewish Holiday Gifts That Will Tickle Your Funnybone
Several years ago, I met two funny Jewish sisters, Davida and Sybil, at a networking event. They have a business called Davida Aprons and sell Jewish gifts like matzah-themed tchotchkes, aprons, and other kitsch décor items always with a sense of humor. They’re both Baby Boomers and have been in business since 1980. Celebrating Passover, Hanukkah, or having an event? – … [Read more...]
Baby Boomers are Using Tech To Revolutionize Aging
The 76 million American Baby Boomers born between 1946 and 1964 have had a huge influence on the nation’s politics, arts, business industry, and lifestyles over the last few decades. And while many are beginning to make plans for their retirement, that doesn’t mean they are about to lose any of their influence. In fact, Boomers are the inspiration for many of … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]