Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
The Bias Cut: London Fashion for Women Over 45
The online world is amazing and I’ve met and connected with many fascinating people. One of them is Jacynth Bassett. She’s a young woman from London who started an online fashion line called the-Bias-Cut.com. It focuses on fashion for mature women over 45. I love her tagline, which is “Where Ageism is Never in Style.” We met over Skype and discussed what we love … [Read more...]
A Guide For Mature Women On How To Be Photogenic
Whoever said women over 50 should give up their fashion sense and embrace an all-gray-and-lumpy-anything-goes style obviously had no idea what they were talking about. A mature woman is a queen who’s seen a lot and has learned what suits her character, lifestyle, and soul. She’s been on the fence; she’s been both a failure and a hero; she’s made it through difficult … [Read more...]
Are Your Anti-Aging Skin Care Ingredients Harmful?
It seems that everything we put inside and outside of our bodies has a harmful effect. Makeup and skincare ingredients are no exceptions. As a former sales director for a major direct sales skincare company, I often wondered how safe my products were and had concerns about the chemicals used to formulate them. As we grow older and are more prone to diseases like cancer, … [Read more...]
5 Tips to Repair Damaged Hair and Bring Back it’s Luster Over 50
Remember when your hair used to be soft, shiny, and bouncy like in a Miss Clairol commercial? But after decades of coloring, sitting in the sun, blow-drying, ratting, teasing, globs of Dippity Do, and suffering through menopause it's become dull, dry, and lifeless. Well, it doesn’t have to be like that. Here are 5 tips on how to repair damaged hair and give it a more youthful … [Read more...]