The 76 million American Baby Boomers born between 1946 and 1964 have had a huge influence on the nation’s politics, arts, business industry, and lifestyles over the last few decades. And while many are beginning to make plans for their retirement, that doesn’t mean they are about to lose any of their influence. In fact, Boomers are the inspiration for many of … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
The Bias Cut: London Fashion for Women Over 45
The online world is amazing and I’ve met and connected with many fascinating people. One of them is Jacynth Bassett. She’s a young woman from London who started an online fashion line called the-Bias-Cut.com. It focuses on fashion for mature women over 45. I love her tagline, which is “Where Ageism is Never in Style.” We met over Skype and discussed what we love … [Read more...]
A Guide For Mature Women On How To Be Photogenic
Whoever said women over 50 should give up their fashion sense and embrace an all-gray-and-lumpy-anything-goes style obviously had no idea what they were talking about. A mature woman is a queen who’s seen a lot and has learned what suits her character, lifestyle, and soul. She’s been on the fence; she’s been both a failure and a hero; she’s made it through difficult … [Read more...]
Are Your Anti-Aging Skin Care Ingredients Harmful?
It seems that everything we put inside and outside of our bodies has a harmful effect. Makeup and skincare ingredients are no exceptions. As a former sales director for a major direct sales skincare company, I often wondered how safe my products were and had concerns about the chemicals used to formulate them. As we grow older and are more prone to diseases like cancer, … [Read more...]