The 76 million American Baby Boomers born between 1946 and 1964 have had a huge influence on the nation’s politics, arts, business industry, and lifestyles over the last few decades. And while many are beginning to make plans for their retirement, that doesn’t mean they are about to lose any of their influence. In fact, Boomers are the inspiration for many of … [Read more...]
Why Advertisers are Marketing to Older Women All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But when it comes to brand product marketing do companies recognize what appeals to us or are they passing on opportunities to maximize their return? Women over 50 are … [Read more...]
The Bias Cut: London Fashion for Women Over 45
The online world is amazing and I’ve met and connected with many fascinating people. One of them is Jacynth Bassett. She’s a young woman from London who started an online fashion line called the-Bias-Cut.com. It focuses on fashion for mature women over 45. I love her tagline, which is “Where Ageism is Never in Style.” We met over Skype and discussed what we love … [Read more...]
What Makes Warby Parker Eyeglasses Different | Review
I needed glasses since the age of six but resisted buying new ones because frames were either expensive or not very attractive. One night, while watching the news, I learned about Warby Parker. It's a company that sells affordable eyewear and gives back to worthy causes. It always feels good to buy products from companies that work with charitable organizations and that … [Read more...]
A Guide For Mature Women On How To Be Photogenic
Whoever said women over 50 should give up their fashion sense and embrace an all-gray-and-lumpy-anything-goes style, obviously had no idea what they were talking about. A mature woman is a queen who’s seen a lot and has learned what suits her character, lifestyle, and soul. She’s been on the fence, she’s been both a failure and a hero; she’s made it through difficult … [Read more...]
