You can choose to stay young at heart or grow old. It's all a mindset. But if you'd love to appear more youthful and attractive as you age, here are a few pro-aging beauty secrets that are easy to implement and will help boost your confidence. Wear age-appropriate makeup About every ten years or so, you should assess your makeup style for your ever-changing skin to … [Read more...]
Do You Look for Ethical Brands When You Shop for Clothes?
Who doesn't love glamorous clothes? But while you're stocking your closet with chic knee-high boots and timelessly classic leather jackets, have you ever thought about how those items were made? It is no secret that clothing manufacturing has harmed the environment, even though it's a highly profitable business. Currently valued at a staggering 2 trillion dollars, the … [Read more...]
5 Stunning Fashion Accessories for Mature Women
We grow up believing that there is a perfect age for everything. We set a timeline to follow that goes along something like graduation at 23, married at 28, three children by 35, children graduating by 23, and so on. Then we bring changes to our lifestyle as we progress through the timeline to fit in with our current roles. Fashion also has its own way of dictating what you … [Read more...]
How to Dress For Your Body Shape as a Mature Woman
We’ve all been there – you’ve tried on a garment that looks fabulous on someone else but, on you, it just doesn’t seem quite right. It can be a bit demoralizing, especially if you really love the piece. The likelihood is it doesn’t suit your body shape, but that can just make you dislike your figure more. Don’t let it. Because there’s another outfit out there that will make you … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]