Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
How the Art of Listening Can Be Improved at Any Age
Do you ever feel like you’re shouting out loud and no one is listening? Sometimes I do. With so many distractions coming at us every day it's easy not to pay attention and know what is actually happening around you. How to perfect the ability to listen Practicing the art of listening can make a huge difference in your life as far as relationships with others and the … [Read more...]
Wisdom Panel Dog DNA: What is Your Mutt?
A while back, I wrote a post about DNA testing after taking the Ancestry.com DNA test. I loved finding out what my roots were. But, I was also curious about what breeds my dogs were because they were mutts. A neighbor mentioned she had used the Wisdom Panel™ dog DNA test for her dogs and recommended it. As soon as I got home I went online and searched until I found the Mars … [Read more...]
The New Old Age: Highlights from the Atlantic’s Conference on Aging
I attended the Atlantic's conference on aging that took place in New York City called “The New Old Age.” It was live-streamed for 3 hours so I could watch it from my home in Los Angeles. The conference had various speakers including Norman Lear, who at age 95, was still working, writing, and traveling from event to event. It focused on how we perceive aging and how it's … [Read more...]
Do You Feel Your Life Half Empty or Half Full as You Age?
I wrote a post for the website Sixty and Me called 7 Reasons Having a Network of Girlfriends is Important As We Age. One thing I noticed in the comments was that some women happily embrace having friends or are open to meeting new ones, while others feel isolated, alone, and sad. They either viewed life as half empty or half full. Having a flock of friends isn't a magic … [Read more...]