When we were young, our mothers may have worn pumpkin-decorated sweatshirts, baggy moo moos, or anything with an elastic waist. Some of us have emulated them and look even worse. But, just because we are over 50 doesn’t mean we can’t look fabulous with a stylish edge. By the way, my mother was a fashionista, dressmaker, and loved to shop. Start with classy-looking … [Read more...]
6 Things You May Hate About Getting Old
Life is short and the older we get, the shorter it seems. Except for a few species like the tortoise, humans live much longer than our animal friends. Human lifespan wasn’t always that long as most people expired before the age of 60 well into the 20th century. Both of my great-grandparents were born in the 1850s. They immigrated to New York from Poland, then part of Russia. … [Read more...]
The Only Skincare Products Women Over 50 Really Need
In a previous post, I wrote about the beauty products that mature women do not need. However, there are essential skincare products that are well worth the investment and will give an aging woman more luminous and younger-looking skin. It's easy to go overboard with products that marketers upsell us because we are aging. I sold skincare and cosmetics for 10 years so I know … [Read more...]
Nielsen Fitness: Your Virtual Personal Trainer for Any Age
The idea of having a virtual personal trainer has always been interesting to me. Now that many of us are conducting business or connecting with friends via online sharing sites, why not? I got the opportunity to do a series of online workout sessions with a fitness consultant from Nielsen Fitness. Here are my thoughts about it. Online assessment The first thing I was … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
