In a previous post, I wrote about the beauty products that mature women do not need. However, there are essential skincare products that are well worth the investment and will give an aging woman more luminous and younger-looking skin. It's easy to go overboard with products that marketers upsell us because we are aging. I sold skincare and cosmetics for 10 years so I know … [Read more...]
Nielsen Fitness: Your Virtual Personal Trainer for Any Age
The idea of having a virtual personal trainer has always been interesting to me. Now that many of us are conducting business or connecting with friends via online sharing sites, why not? I got the opportunity to do a series of online workout sessions with a fitness consultant from Nielsen Fitness. Here are my thoughts about it. Online assessment The first thing I was … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
Skincare Products That Mature Women Really Don’t Need
The skin care industry wants to sell you lots of women's beauty products, but some may not be as necessary as you think. They come up with systems or steps so that you will purchase multiple items. This is especially true for mature women who purchase products in the "anti-aging" category. Most of the time, less is more and there are several items you can skip … [Read more...]
Do you Still Feel Relevant as a Woman Over 60?
Baby Boomer women are now in their 60s and 70s. Not long ago we were partying in our bell bottoms with flowers in our hair. The women’s movement gave us more choices than our mothers had at our age. As young women, we were energized, had options, and the world was open to us. Some of us embraced life full throttle, took on meaningful careers, balanced work with our families, … [Read more...]
