Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
Travel Adventure Show Tips from Rick Steves
The Travel Adventure Show comes to the Los Angeles Convention Center every year. It's a huge expo that takes place all over the U.S. where you can visit the booths of hundreds of travel companies, listen to well-known travel experts like Rick Steves and Patricia Schultz, and enjoy food and entertainment. Finding authenticity in travel Rick Steves has always been one of … [Read more...]
What Benefits Are Not Covered by Medicare?
Medical coverage for Baby Boomers is an important discussion when it comes time to start using Medicare. Knowing your coverage is essential if you are going to plan for your overall health in the future. While Medicare will take care of your basic medical expenses now, there are some benefits not covered by Medicare. Certain services always come up in the conversation about … [Read more...]
Why Medication Adherence Needs to Be Taken Seriously
As Baby Boomers (born between 1946 and 1964) enter retirement and the Medicare system, developing chronic conditions, related to aging, is a primary concern. Even though many of us do whatever we can to stay healthy – eat well - stay active - a good portion take one or more medications. Medication adherence is key to overall health and wellness but isn’t always … [Read more...]
Medicare Overseas Travel Coverage: What You Need to Know
Baby Boomers are getting Medicare overseas travel coverage by signing up for a Medigap or Medicare Supplement plan. You may be surprised to know that Medicare by itself does not cover most expenses outside of the United States. There are many reasons why Original Medicare beneficiaries choose to invest in additional coverage, especially when traveling is a priority. Many … [Read more...]