March is Women’s History Month and I attended an event called “Empowering Women Entrepreneurs.” The event took place at the VEDC (Valley Economic Development Center) and was hosted by Travelers Insurance, a company that provides insurance for small businesses. The VEDC is a non-profit organization in Los Angeles that helps small businesses grow and receive capital. They have … [Read more...]
Trends in Preventative Healthcare for Baby Boomer Women
Making yourself a priority can seem challenging in the hectic world of work, errands, bills, and the general responsibilities we encounter day to day. As life keeps you busy, you might find yourself only checking into a doctor’s office when something is wrong. This can be a dangerous habit to get into — especially as you get older. Taking the time to utilize the preventative … [Read more...]
High School Classes That Made Baby Boomers Who We Are Today
High school kids have been in the news and many are quite impressive as far as the differences they are making in the world. It made me reminisce about the high school classes we took in the 60’s and 70’s. As much as younger generations like to blast Baby Boomers and call them selfish or narcissistic, we made a difference in the world as well. In the book, Pendulum, by … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
Travel Adventure Show Tips from Rick Steves
The Travel Adventure Show comes to the Los Angeles Convention Center every year. It's a huge expo that takes place all over the U.S. where you can visit the booths of hundreds of travel companies, listen to well-known travel experts like Rick Steves and Patricia Schultz, and enjoy food and entertainment. Finding authenticity in travel Rick Steves has always been one of … [Read more...]