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Marketing Strategies That Turn Off Baby Boomers

by Rebecca Forstadt-Olkowski 4 Comments

Brand Pitches

I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]

How Social Isolation Can Pose a Health Risk for Seniors

by Rebecca Forstadt-Olkowski 4 Comments

Social Isolation

Social isolation is defined as a lack of social contacts and having few people to interact with regularly. During the pandemic people who networked or visited regularly with family or friends were restricted in their interactions causing many to lose touch for a while. There is a difference between loneliness and social isolation. When you are lonely, you are in fear or … [Read more...]

Does Social Media Affect Your Self Esteem as an Older Woman?

by Rebecca Forstadt-Olkowski 6 Comments

self-esteem from social media

If you’re reading this blog, chances are you are on other social media sites. Baby Boomers and others over 50 are much more tech-savvy than younger people think. We’re on Facebook, Instagram, Pinterest, and even TikTok. But it can also do a number on our self-esteem. Trevor Noah did a hilarious video called How Social Media Filters Are Destroying Our Mental Health. In many … [Read more...]

How Parents Communicate With Their Adult Children These Days

by Rebecca Forstadt-Olkowski 8 Comments

Communicating with adult children and grandchildring during lockdown

Unless you are living with your adult children right now or have never had children, the way we are communicating with them has changed with technology, especially since the pandemic. There are studies being done to see how Baby Boomers are staying in touch. According to a survey, 41% say they either phone, text, or see their children in person multiple times per … [Read more...]

Baby Boomers are Using Tech To Revolutionize Aging

by Jennifer Dawson Leave a Comment

The 76 million American Baby Boomers born between 1946 and 1964 have had a huge influence on the nation’s politics, arts, business industry, and lifestyles over the last few decades. And while many are beginning to make plans for their retirement, that doesn’t mean they are about to lose any of their influence. In fact, Boomers are the inspiration for many of … [Read more...]

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Welcome to Baby Boomster!

Rebecca Forstadt Olkowski - Digital Content Creator and Voice Over Actor

I’m Rebecca Olkowski and I created Baby Boomster for active older women over 50 who want to live life to the fullest without age as a boundary. How we react to aging is all about our attitude and I choose to react to it positively. I write about Fashion, Beauty, Travel, Entertainment, Wellness, Lifestyle and having FUN.

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