We all want to stay young and healthy and health marketers are keenly aware of it. They try to sell us products that will make us slimmer, stronger, sexier, and ageless. This is particularly true for the Baby Boomer demographic that spends big bucks on snake oil that doesn't live up to its claims. It's important to avoid health marketing scams that will drain your bank … [Read more...]
How To Avoid Becoming the Victim of Con Artists
Have you been seeking money-making opportunities, self-improvement, or even fun adventures? If you are that's fabulous but sometimes it's easy to become bamboozled by charismatic con artists who pick up on their victim's goals and dreams and suck them into their world. The last thing any of us need as we get older is to be separated from money we dearly need, by someone … [Read more...]
Why Advertisers are Marketing to Older Women All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But when it comes to brand product marketing do companies recognize what appeals to us or are they passing on opportunities to maximize their return? Women over 50 are … [Read more...]
Lustre: For Modern Women Entering Retirement
Lustre is a website for older women who are seeking a modern retirement founded by Erica and Karen, both lawyers in New York City. As women, it's important that we support each other. Here is their story. Facing retirement and changing it Forty years in the workforce. Hundreds of millions in buying power. Vast and varied experience. And a strong desire to continue to … [Read more...]
The New Old Age: Conference on Aging
I attended a conference on aging that took place in New York City called “The New Old Age.” It was put on by The Atlantic and was live-streamed for 3 hours so I could watch it from my home in Los Angeles. As much as I love to travel, it’s exciting to feel like you’re “in the room” even when you’re thousands of miles away. The conference had various speakers including Norman … [Read more...]
