We all want to stay young and healthy and health marketers are keenly aware of it. They try to sell us products that will make us slimmer, stronger, sexier, and ageless. This is particularly true for the Baby Boomer demographic that spends big bucks on snake oil that doesn't live up to its claims. It's important to avoid health marketing scams that will drain your bank … [Read more...]
How You Can be Manipulated by Scammers Using NLP
So, you’re retired or nearing retirement age and looking for new paths to conquer. Many of us seek reinvention opportunities to add purpose to our lives while others want to improve their situations. The process can be exciting, stimulating, and fun. But, did you know you can be easily bamboozled by salespeople using techniques such as NLP? It’s important that you know … [Read more...]
Why Advertisers are Marketing to Older Women All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But when it comes to brand product marketing do companies recognize what appeals to us or are they passing on opportunities to maximize their return? Women over 50 are … [Read more...]
Best of Boomer Blogs – Making Things Better for Ourselves and the World
It’s my turn to host the Best of Boomer Blogs and this week our prolific bloggers write about making things better whether it’s your health, your point of view, or what’s happening in the world. Each of these posts gives you thought-provoking insights on a variety of relevant issues. I hope you read them, share them, comment on them, and help support our work. We want to … [Read more...]
Lustre: For Modern Women Entering Retirement
Lustre is a website for older women who are seeking a modern retirement founded by Erica and Karen, both lawyers in New York City. As women, it's important that we support each other. Here is their story. Facing retirement and changing it Forty years in the workforce. Hundreds of millions in buying power. Vast and varied experience. And a strong desire to continue to … [Read more...]
