I want to break the stereotype of how people perceive women of a certain age as old ladies. There is still plenty of advertising with images of little hunched-up old grannies. Here’s what’s funny. I’m a voice actor and can’t play an old lady because my voice still sounds like a kid. As a blogger and YouTuber, brands constantly ask me to promote commode chairs, toilet … [Read more...]
Skincare Products That Mature Women Really Don’t Need
If you are a woman over 50, the skincare industry wants to sell you lots of women's beauty products, but some may not be as necessary as you think. They come up with systems or steps to convince you to purchase multiple items. This is especially true for women looking for products in the "anti-aging" category. Most of the time, less is more, and there are several items you can … [Read more...]
Why Baby Boomers Must Beware of Health Marketing Scams
We all want to stay young and healthy and health marketers are keenly aware of it. They try to sell us products that will make us slimmer, stronger, sexier, and ageless. This is particularly true for the Baby Boomer demographic that spends big bucks on snake oil that doesn't live up to its claims. It's important to avoid health … [Read more...]
How Seniors Can Avoid Becoming the Victim of Con Artists
Have you been seeking money-making opportunities, self-improvement, or even fun adventures? If you are that's fabulous but sometimes it's easy to become bamboozled by charismatic con artists who pick up on their victim's goals and dreams and suck them into their world. The last thing we want as seniors is to lose money we need to live on. My father was a salesman and I … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]