I was asked to speak about blogging at a women’s networking event, I attend in Woodland Hills, and was part of a panel about marketing called “Your Business or Profession in Print or Social Media.” A good portion of the women in our networking group were Baby Boomers who have segued from a corporate job or traditional brick-and-mortar business into a retirement business.
It’s amazing how many Baby Boomers have started retirement businesses and blogging is an excellent way to promote them. I came up with 10 reasons using a blog to market a small business is not only creative but effective in bringing traffic that converts to sales.
1. Blogs are where people get most of their news
The world’s biggest blog is the Huffington Post. Other blogs include TechCrunch, Mashable, Copyblogger, Buzzfeed, & Business Insider. Even huge news sites like CNN, LA Times, and Politico, are on a blogging platform. You can use a blog to announce news about your retirement business, express your thoughts, introduce new products, and much more.
2. Articles posted regularly on your blog will bring you more organic traffic
A static website sits dormant on the web and is essentially just an online business card. Unless your site has been online for a long time, you would have to spend a fortune on Adwords, or other types of advertising, and it may not guarantee you more traffic. When you post articles on your blog regularly, even just once a month, your site begins to live and breathe. The pages it creates give potential customers more opportunities to find you online.
3. Blogging will help you build a targeted email list
A good email list is GOLDEN for most businesses. You can offer an incentive on your blog for your readers to sign up to receive updates on your latest posts. This can be scheduled and automated so that your newsletter arrives on a weekly, monthly, or even daily basis. Make sure to include an FTC compliant email opt-in box on each page of your blog to entice new readers to opt into your list.
Using an opt-in box is crucial because you only want people on your list who choose to be on it. It must also give them the option to unsubscribe whenever they want. You NEVER want to add people to your list without their permission because you run the risk of being fined for spamming.
4. Monetize your business online as well as offline
Just because you hold in-person appointments for your business or have a store doesn’t mean you can’t create additional income online. It may become harder to commute to a workplace as you age or perhaps you’d like to travel and make money while you’re away. A blog allows you to promote online courses, and e-Books, sell physical products or make other types of passive income online.
5. You can establish yourself as an expert in your field which will set you apart from your competition
It’s important to write blog posts in your own voice because your personality is who you are selling. When you let people know who you are and how you work, it will attract your target audience. It will also connect you to fabulous people who can help move your business forward and whom you would never meet locally. I’m amazed by the caliber of people I’ve connected with online, many of whom I’ve learned from, and the opportunities I’ve been offered simply from writing blog posts.
6. If you absolutely HATE writing, a blog can host videos, audio recordings, and other media
Not everyone likes to write and blogging is certainly isn’t for everybody. However, there are other types of content you can post on a blog. If you like making videos, post your YouTube, Facebook, Instagram, or TikTok videos on your blog. Many people are also hosting podcasts on their blogs. In addition, you can post events, testimonials, new products, presentations, quotes, and photos you may want to promote for your retirement business.
7. A blog can help you create that book you always wanted to write
Baby Boomers grew up reading books, have led full lives, and have much to offer as authors. In fact, a number of the books being published today have been written by authors over 50. The majority of fiction sales as of 2017, is coming from eBooks. When you write blog posts, it’s easy to put them together to form an eBook or even a hard copy book. Then you can promote them on your blog.
Think of blogging as a testing ground to analyze what your audience responds to. It will help you form ideas, improve your writing skills, and build an online audience that is necessary to create sales. Book agents look for authors with an online presence on both their own websites or blogs and on social media.
8. Use your blog as a portfolio to create a new retirement business as a paid writer
There are still paid writing jobs available on print and online websites. Pitch magazine and newspaper editors, large online websites, companies, brands, and other outlets will pay you to write by sending them links to articles on your blog.
Find remote work you can do from anywhere in the world here.
9. Want to be a star? Create your own celebrity on your blog
Are you an actor, artist, musician, or entertainer, or want to be recognized by media outlets? Having a blog gives you the chance to be a star without experiencing the rejection that comes through traditional routes. As a voice-over actor for over 35 years, I often get asked by fans, “How can I become a voice-over actor?” I sometimes answer their questions on my voice acting blog.
Anyone can set up a podcast, or video channel, or become famous simply by voicing their opinions. Look at Perez Hilton. He created a huge and successful blog business as a celebrity gossip columnist.
10. A blog allows you to build a retirement business with little to no overhead
I worked as a direct sales consultant for 10 years, earning 3 free cars as a sales director so I wasn’t just fooling around with it. I also spent money purchasing products, and supplies, renting meeting rooms, and networking. Then I discovered blogging. Now I write articles on my blog and insert affiliate links to products I believe in into the text.
Affiliate programs cost NOTHING to join. If someone clicks on a link and makes a purchase, I earn a small commission. I also write sponsored posts for brands. Most brands seek me out and send me products to review. I make money in the comfort of my own home and all I have to pay for is my hosting account, which can be as little as $100 per year.
So why not start a blog?
As I mentioned before, blogging isn’t for everyone. In any business, you still have to be consistent, persistent, and fail forward. Success will not happen overnight unless you’re willing to wear a Chewbacca mask and laugh like a maniac on a YouTube video. But, if you have a retirement business you want to promote, it gives you an option that has the potential to bring you more success.
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I totally agree, and think you nailed all the reasons. I know I feel more involved with a company when I can read a “personal” blog rather than just a corporate type of website.
That’s so true. It’s important for companies who want to set themselves apart to let people know what they’re all about. It’s especially true for small businesses to stay engaged with customers and potential customers.
These tips are great! I love the information and enjoy the entertainment that one gets from blogs! In a short amount of time, you can learn, laugh, and explore new things.
That’s so true and a blog gives you a place to house that information where people can find it, unlike most social media sites where it quickly disappears.
How did I not know you tutored?
LOL. I don’t mention it that much on this blog but I do.
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Hey, Rebecca,
Excellent stuff!!
As it’s women’s community and I am posting my comment, don’t know will you approve it or not but I can’t stop my hand from sharing my view.
You have nailed out all the major reasons for blogging on retirement. Yes, a blog is about to passion and also fun. We can cash our free time in doing blogging. Yes, affiliate marketing is a great way for income. But, we need to do this thing in the right way for getting the best outfit from it.
Thanks a lot for sharing this wonderful post and let me share my view. Have a great weekend.