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Why Advertisers are Marketing to Older Women All Wrong

by Rebecca Forstadt-Olkowski 8 Comments

Baby Boomer Women | Product Marketing | What appeals to Baby Boomer women

Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But when it comes to brand product marketing do companies recognize what appeals to us or are they passing on opportunities to maximize their return?  Women over 50 are … [Read more...]

How the Art of Listening Can Be Improved at Any Age

by Rebecca Forstadt-Olkowski 7 Comments

Baby Boomer Women | Self Improvement | Perfect the art of listening

Do you ever feel like you’re shouting out loud and no one is listening? Sometimes I do. With so many distractions coming at us every day it's easy not to pay attention and know what is actually happening around you. How to perfect the ability to listen Practicing the art of listening can make a huge difference in your life as far as relationships with others and the … [Read more...]

Sex After Menopause: Tips on Sexual Maintenance

by Rebecca Forstadt-Olkowski 2 Comments

Sex After Menopause Webcast Videos Twitter

A while back I appeared on a webcast hosted by Vibrant Nation called Sex After Menopause. A group of women over 50, including me, participated in a panel with noted women's health expert Dr. Barb DePree M.D. In the video at the bottom of this post, you can watch our panel as we share stories, ask questions, and listen as Dr. DePree enlightened us about sex after menopause. … [Read more...]

Actress Julie Cobb: On Midlife Career Reinventions

by Rebecca Forstadt-Olkowski 4 Comments

Career or Careen - Quote by Rumi

I attended a women’s networking group and our guest speaker was Julie Cobb. She’s the daughter of actor Lee J. Cobb and actress Helen Beverly. Julie is an actress herself with extensive credits. She played the part of Yeoman Leslie Thompson in the original Star Trek series. If you're a Trekkie, you will remember she wore a red dress and transformed to … [Read more...]

Visit Nashville, Tennessee: The City of Honky Tonk

by Rebecca Forstadt-Olkowski 16 Comments

Nashville, Tennessee

I've been to Nashville, Tennessee twice for conferences and I've always had a blast. It's the home of honky-tonk, good times, and southern hospitality. If you are a country music lover, it is a must-see. Navigating our vast hotel under a dome Both times I stayed at the Gaylord Opryland Resort. It's an amazing maze of buildings, restaurants, stores, a riverwalk, and a … [Read more...]

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Rebecca Forstadt Olkowski - Digital Content Creator and Voice Over Actor

I’m Rebecca Olkowski and I created Baby Boomster for active older women over 50 who want to live life to the fullest without age as a boundary. How we react to aging is all about our attitude and I choose to react to it positively. I write about Fashion, Beauty, Travel, Entertainment, Wellness, Lifestyle and having FUN.

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Please read my latest posts

  • The Best Resort Wear for Women Over 50 in 2025
  • Household Tools I Love to Use to Make Life Easier Over 50
  • My Late ADHD Diagnosis and the Journey to Self-Acceptance
  • Best of Baby Boomer Blogs: Wings of Hope
  • Women Over 50 Are Throwing the “Rules” Out the Window
  • The Real Secret to a Rich Retirement? Hint: It’s Not the Money
  • Air Travel Tips from the Flight Deck
  • The Best At-Home Beauty Devices for Older Women for 2025
  • Rocking the Best Jeans for Women Over 60 by Body Shape
  • To Rant or Not to Rant? That is the Question

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