As a new year begins, I've been analyzing my posts to see what my audience of active women over 60 are reading and what topics they are most interested in. Unlike many marketing managers who believe that older women are only interested in adult diapers or diuretics; the results are quite different. What women are reading on BabyBoomster.com My top 10 blog pages in 2025 … [Read more...]
Bounce Your Way to Fun and Fitness with Jumpsport Trampolines
I interviewed Steve Carver, the business and product developer for Jumpsport, a company that sells trampolines for fitness. We discussed why older women, or anyone in the over-50 demographic will benefit from using a trampoline as a fitness tool. Watch our interview on YouTube Steve is 60 years young and says that he doesn’t believe that biological age determines … [Read more...]
Did You Know Silver Sneakers Fitness is Free for Medicare Members?
I’ve been on Medicare for several years now but hadn’t signed up for the Silver Sneakers Fitness Program until just recently. The main reason was the COVID pandemic. Most gyms were closed or it didn’t feel right being in a room with a bunch of sweaty people. The other reason was, I didn’t want to feel old taking a senior fitness class. Silver Sneakers is available both in … [Read more...]
Great Health Is Our Best Retirement Asset
You worked hard all your life. Now you want to play hard, or maybe you just want to take it easy. Will retirement be everything you hoped for? In the US, the average retirement age for men is at 62 years old, and 59 for women. Meanwhile, life expectancy is 74 for men and about 80 for women. That’s quite a few years to navigate. No two seniors have the same experience with … [Read more...]
How Women Over 50 Can Have Fun with Exercise
Have you ever taken an exercise class and felt like you were being tortured? Do deep knee lunges and lifting heavy weights make you want to scream? We all know moving our bodies is essential to our well-being, but there is no reason it needs to be excruciating. It’s much more fun when you can enjoy what you are doing. It’s time to forget about “feeling the burn” because as … [Read more...]