As a new year begins, I've been analyzing my posts to see what my audience of active women over 60 are reading and what topics they are most interested in. Unlike many marketing managers who believe that older women are only interested in adult diapers or diuretics; the results are quite different. What women are reading on BabyBoomster.com My top 10 blog pages in 2025 … [Read more...]
Why I Love My Amazon Prime Membership
The Amazon platform has become the go-to shopping site for just about everything on the planet and is so convenient. It’s amazing how many items we have in our homes that were either purchased on Amazon or are available there when we need them. You can get deliveries 7 days a week and its trucks show up in the remotest of places. I particularly love my Amazon Prime … [Read more...]
The Most Flattering Mother of the Bride Dresses for 2026
My daughter and son planned destination weddings 3 months apart. He got hitched in Santa Cruz at a rustic lodge outdoors under tall redwood trees, while she recited her vows at Flora Farms in San Jose del Cabo, Mexico. I needed to find a formal mother of the bride and mother of the groom outfit that was appropriate for each occasion. My kids were in their 30s and … [Read more...]
Alembika: Creative Women’s Urban Clothing
Israeli designer Hagar Alembik has created an urban line of clothing for her company Alembika. It caters to women of all ages and sizes who truly want to be themselves. I was gifted a tunic from the Rose Collection along with a pair of Jess Crinkle Punto pants to try out. Punto pants poof out at the bottom, giving them an Aladdin-style shape. I was concerned a large tunic … [Read more...]
Comfortable and Stylish Casual Dresses for Women Over 50 in 2026
We all remember our mothers' comfy, casual dresses when we were young, before pants became popular. Some even wore poofy mu-mus to cover up their middle-aged bellies. With more women working from home, including women over 50, it’s not always easy to find comfortable dresses that do not look frumpy. I have a few dresses I love to wear around the house because they're cool … [Read more...]