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Marketing Strategies That Turn Off Baby Boomers

by Rebecca Forstadt-Olkowski 4 Comments

Brand Pitches

I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]

Start a Blog Over 50 in 2025: Here is How

by Rebecca Forstadt-Olkowski 41 Comments

How to Start a Blog

I've been a blogger since 2008 and I love what I do. Blogging is creative, and fun, keeps me mentally alert, and makes me extra money. As a single woman and a Baby Boomer, having extra income is important. The money I make from blogging is fairly passive. It ka-chings while I sleep . . . literally! Is blogging dead? Certainly not! A blog is your personal real estate on … [Read more...]

The Social Dilemma: Is Social Media Manipulating How You Think?

by Rebecca Forstadt-Olkowski 7 Comments

herd of sheep

I’m writing this post because I’m concerned about the world. It’s become a dark place in some respects. I want to talk specifically about social media and the way it can manipulate the way we think. As a blogger, I love social media for many reasons. It helps me promote my business, makes me money, and most importantly, connects me with friends both old and new. The concept … [Read more...]

10 Reasons to Have a Blog for your Retirement Business

by Rebecca Forstadt-Olkowski 8 Comments

I was asked to speak about blogging at a women’s networking event, I attend in Woodland Hills, and was part of a panel about marketing called “Your Business or Profession in Print or Social Media.”  A good portion of the women in our networking group were Baby Boomers who have segued from a corporate job or traditional brick-and-mortar business into a retirement … [Read more...]

Baby Boomers on Social Media – Where do You Hang Out Online?

by Rebecca Forstadt-Olkowski 8 Comments

When we were growing up in the 60s and 70s we were told: “Never trust anyone over 30.” Now that we’re over 50, I’m sure Millennials feel the same way about us. It’s hard to imagine your grandparents being tech-savvy. But Baby Boomers have their heads in their phones almost as much as kids do.  And there are plenty of Baby Boomers on social media even though we grew up … [Read more...]

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Welcome to Baby Boomster!

Rebecca Forstadt Olkowski - Digital Content Creator and Voice Over Actor

I’m Rebecca Olkowski and I created Baby Boomster for active older women over 50 who want to live life to the fullest without age as a boundary. How we react to aging is all about our attitude and I choose to react to it positively. I write about Fashion, Beauty, Travel, Entertainment, Wellness, Lifestyle and having FUN.

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Please read my latest posts

  • The Best Resort Wear for Women Over 50 in 2025
  • Household Tools I Love to Use to Make Life Easier Over 50
  • My Late ADHD Diagnosis and the Journey to Self-Acceptance
  • Best of Baby Boomer Blogs: Wings of Hope
  • Women Over 50 Are Throwing the “Rules” Out the Window
  • The Real Secret to a Rich Retirement? Hint: It’s Not the Money
  • Air Travel Tips from the Flight Deck
  • The Best At-Home Beauty Devices for Older Women for 2025
  • Rocking the Best Jeans for Women Over 60 by Body Shape
  • To Rant or Not to Rant? That is the Question

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