I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
The Social Dilemma: Is Social Media Manipulating How You Think?
I’m writing this post because I’m concerned about the world. It’s become a dark place in some respects. I want to talk specifically about social media and the way it can manipulate the way we think. As a blogger, I love social media for many reasons. It helps me promote my business, makes me money, and most importantly, connects me with friends both old and new. The concept … [Read more...]
10 Reasons to Have a Blog for your Retirement Business
I was asked to speak about blogging at a women’s networking event, I attend in Woodland Hills, and was part of a panel about marketing called “Your Business or Profession in Print or Social Media.” A good portion of the women in our networking group were Baby Boomers who have segued from a corporate job or traditional brick-and-mortar business into a retirement … [Read more...]
Baby Boomers on Social Media – Where do You Hang Out Online?
When we were growing up in the 60s and 70s we were told: “Never trust anyone over 30.” Now that we’re over 50, I’m sure Millennials feel the same way about us. It’s hard to imagine your grandparents being tech-savvy. But Baby Boomers have their heads in their phones almost as much as kids do. And there are plenty of Baby Boomers on social media even though we grew up … [Read more...]