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Marketing Strategies That Turn Off Baby Boomers

by Rebecca Forstadt-Olkowski 4 Comments

Brand Pitches

I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]

Skincare Products That Mature Women Really Don’t Need

by Rebecca Forstadt-Olkowski Leave a Comment

Skincare products older women do not need

The skin care industry wants to sell you lots of women's beauty products, but some may not be as necessary as you think. They come up with systems or steps so that you will purchase multiple items. This is especially true for mature women who purchase products in the "anti-aging" category. Most of the time, less is more and there are several items you can skip … [Read more...]

Do you Still Feel Relevant as a Woman Over 60?

by Rebecca Forstadt-Olkowski 13 Comments

Feel Relevant

Baby Boomer women are now in their 60s and 70s. Not long ago we were partying in our bell bottoms with flowers in our hair. The women’s movement gave us more choices than our mothers had at our age. As young women, we were energized, had options, and the world was open to us. Some of us embraced life full throttle, took on meaningful careers, balanced work with our families, … [Read more...]

What Have Women over 60 Stopped Doing to Improve Their Lives?

by Rebecca Forstadt-Olkowski 6 Comments

Stop doing these things

If you are reading this blog, you are probably a woman over 60 or there abouts. You have lived through life’s ups and downs and are either happily married in or near retirement or you are on your own because you are widowed, divorced, or never married. Time may have taken its toll on your body, which is natural, and you may not feel as attractive or as well as you were in the … [Read more...]

Elizabeth A Gould, Author of “The Well of Truth” Talks About Menopause

by Guest Blogger Leave a Comment

The Well of Truth

“So many women I’ve talked to see menopause as an ending. But I’ve discovered this is your moment to reinvent yourself after years of focusing on the needs of everyone else. It’s your opportunity to get clear about what matters to you and then to pursue that with all of your energy, time, and talent.” ~Oprah Winfrey The word ‘menopause’ has the power to strike fear in the … [Read more...]

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Welcome to Baby Boomster!

Rebecca Forstadt Olkowski - Digital Content Creator and Voice Over Actor

I’m Rebecca Olkowski and I created Baby Boomster for active older women over 50 who want to live life to the fullest without age as a boundary. How we react to aging is all about our attitude and I choose to react to it positively. I write about Fashion, Beauty, Travel, Entertainment, Wellness, Lifestyle and having FUN.

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Please read my latest posts

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