If you are an older woman who enjoys a daily cocktail or two you may want to consider either curbing your drinking habits or cutting out alcohol completely. The reason is that the health benefits of doing so are extensive. What stops some women from giving up alcohol are common misconceptions such as hearing in the news how drinking is beneficial or how challenging it is to cut … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
Skincare Products That Mature Women Really Don’t Need
The skin care industry wants to sell you lots of women's beauty products, but some may not be as necessary as you think. They come up with systems or steps so that you will purchase multiple items. This is especially true for mature women who purchase products in the "anti-aging" category. Most of the time, less is more and there are several items you can skip … [Read more...]
Do you Still Feel Relevant as a Woman Over 60?
Baby Boomer women are now in their 60s and 70s. Not long ago we were partying in our bell bottoms with flowers in our hair. The women’s movement gave us more choices than our mothers had at our age. As young women, we were energized, had options, and the world was open to us. Some of us embraced life full throttle, took on meaningful careers, balanced work with our families, … [Read more...]
What Have Women over 60 Stopped Doing to Improve Their Lives?
If you are reading this blog, you are probably a woman over 60 or there abouts. You have lived through life’s ups and downs and are either happily married in or near retirement or you are on your own because you are widowed, divorced, or never married. Time may have taken its toll on your body, which is natural, and you may not feel as attractive or as well as you were in the … [Read more...]
