Life is short and the older we get, the shorter it seems. Except for a few species like the tortoise, humans live much longer than our animal friends. Human lifespan wasn’t always that long as most people expired before the age of 60 well into the 20th century. Both of my great-grandparents were born in the 1850s. They immigrated to New York from Poland, then part of Russia. … [Read more...]
The Only Skincare Products Women Over 50 Really Need
In a previous post, I wrote about the beauty products that mature women do not need. However, there are essential skincare products that are well worth the investment and will give an aging woman more luminous and younger-looking skin. It's easy to go overboard with products that marketers upsell us because we are aging. I sold skincare and cosmetics for 10 years so I know … [Read more...]
Four Reasons Why Older Women Should Curb Their Drinking Habits
If you are an older woman who enjoys a daily cocktail or two you may want to consider either curbing your drinking habits or cutting out alcohol completely. The reason is that the health benefits of doing so are extensive. What stops some women from giving up alcohol are common misconceptions such as hearing in the news how drinking is beneficial or how challenging it is to cut … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
Skincare Products That Mature Women Really Don’t Need
The skin care industry wants to sell you lots of women's beauty products, but some may not be as necessary as you think. They come up with systems or steps so that you will purchase multiple items. This is especially true for mature women who purchase products in the "anti-aging" category. Most of the time, less is more and there are several items you can skip … [Read more...]
