When we were young, our mothers may have worn pumpkin-decorated sweatshirts, baggy moo moos, or anything with an elastic waist. Some of us have emulated them and look even worse. But, just because we are over 50 doesn’t mean we can’t look fabulous with a stylish edge. By the way, my mother was a fashionista, dressmaker, and loved to shop. Start with classy-looking … [Read more...]
6 Things You May Hate About Getting Old
Life is short and the older we get, the shorter it seems. Except for a few species like the tortoise, humans live much longer than our animal friends. Human lifespan wasn’t always that long as most people expired before the age of 60 well into the 20th century. Both of my great-grandparents were born in the 1850s. They immigrated to New York from Poland, then part of Russia. … [Read more...]
The Only Skincare Products Women Over 50 Really Need
In a previous post, I wrote about the beauty products mature women do not need. However, some essential skincare products are worth the investment and will give an aging woman more luminous and younger-looking skin. It's easy to go overboard with products that marketers upsell us because we are aging. I sold skincare and cosmetics for 10 years and know how the industry … [Read more...]
Four Reasons Why Older Women Should Curb Their Drinking Habits
If you are an older woman who enjoys a daily cocktail or two you may want to consider either curbing your drinking habits or cutting out alcohol completely. The reason is that the health benefits of doing so are extensive. What stops some women from giving up alcohol are common misconceptions such as hearing in the news how drinking is beneficial or how challenging it is to cut … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
