I’m Rebecca Forstadt Olkowski, and I founded BabyBoomster.com in 2012 as a lifestyle and travel blog for active older women over 50. I’m also active on Instagram, YouTube, Pinterest, and Amazon
For over 40 years, I have been a professional voiceover actor and am a member of SAG-AFTRA. My home base is Los Angeles and I am a bonified member of the Baby Boomer generation born in 1953.
I welcome brand collaborations and partnership opportunities with companies that authentically serve my audience. If you are a brand or public relations representative, I would love to know more about your clients, products, or services and how we can work together.
To discuss partnerships and brand collaboration opportunities:
Contact Rebecca Forstadt Olkowski
Over 60 Blogger, Digital Content Creator, Voice Actor
Los Angeles, CA 91001
818-515-7880
rebecca@babyboomster.com
Twitter | Instagram | Pinterest | Linked In | YouTube | IMDB
See what I am promoting on my Amazon Storefront here.
Click here to download my media kit – 7/2024
My verticals
Even though my audience is considered to be seniors, my audience is still mobile, loves to travel, learn new things, dress and look well, start businesses, and share their expertise. When considering a collaboration, please note that I PREFER NOT to promote elderly products such as adult diapers, supplements, or fad diets, but rather focus on sexier topics like travel, fashion, beauty, entertainment, and aging positively.
Visit my profile on IG @RebeccaForstadtOlk
I create video product reviews – UGC – User Generated Content
I have a YouTube channel called @RebeccaOver60, where I interview others in my demographic, discuss relevant topics, and post product reviews. Rates start at $150 for an organic video and $250 for Paid Videos to be used as ads. To get an exact rate quote depending on your needs, contact me at rebecca@babyboomster.com.
Social Reach
BabyBoomster.com: 15K page views | Instagram: – @RebeccaForstadtOlk 2000 | Pinterest: BabyBoomster 3500 | TwitterX: @RebeccaOlk 5000 | YouTube: @RebeccaOver60 1100 – Ad Network: SheMedia | Facebook: RebeccaOver60 (this is a new page with no views as my old page got taken over by shady characters – I hope to get it built up again quickly.)
My audience’s top topics of interest
According to my Google Analytics, my audience is most interested in the topics of
Fashion | Fitness | Beauty | Wellness | Travel
Top posts and pages include:
- 10 Things I’ve Given Up Wearing as an Older Woman
- The Best Cocktail Dresses for Women Over 50
- Best Women’s Clothes and Accessories Over 50
- How Minimal Makeup Can Make You Look Younger Over 60
- Best Online Exercise Programs for Women Over 50
- Styling a Petite Apple Shape for a Woman Over 50
Los Angeles events and sightseeing
In 2021, I launched another blog that focuses on Los Angeles/California travel with no bikini or skateboard required, called BoominginLA.com. I love to connect with Los Angeles-based PR representatives to attend local festivals, attractions, art, film, concerts, theatre, sightseeing locations, food-related, travel, and other cool happenings.
Other Media I have contributed to
Travel Awaits, Sixty and Me, Dumb Little Man, The Huffington Post, My Subscription Addiction, The Delicious Story Podcast, Power of the Purse Podcast,
As a blogger and digital content creator, I can help you spread your message to the over 50 market
I love to write about travel, smart eating, wellness, fashion, beauty, entertainment, fitness, and lifestyle for active older women. Brand collaborations include sponsored posts, affiliate partnerships, UGC videos, and Amazon shoppable videos. I am available to attend and promote press events, guest on podcasts, and other media.
Baby Boomers comprise 40% of the market share
Baby Boomers were born between 1946 – 1964, which currently makes them between 60 – 78 years old. There are over 70,000,000 Baby Boomer consumers, which makes it a huge and affluent market that controls 70% of all disposable income in the U.S. Baby Boomers built the Internet and are fairly tech-savvy.
According to Statista, 52% of Baby Boomers shop online on their computers, 24% on their phones, and 11% on their tablets.
Forbes says, 96% of Baby Boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls.
Ways I collaborate with brands
- Press events – For travel-related brands and services, please consider me for FAM tours, tourism board events, cruises, hotel reviews, tours, media events, and Los Angeles and Southern California blogger and social media influencer events.
- Amazon influencer – I create video reviews on Amazon and am always looking for new products to try. For other platforms such as YouTube, Instagram or Tiktok, I charge $150 per video.
- Sponsored posts – I will promote lifestyle brands by publishing a dedicated post free of ads and full-width along with social media shares for a fee. My rates depend on the extent and requirements of our collaboration.
- Affiliate programs – If your company has an affiliate program that is not on Amazon that would be a good fit for BabyBoomster.com, please let me know about it. If acceptable, I will apply to host text links on this blog to promote your brand. Contact me at affiliates@babyboomster.com I prefer to work with accounts at CJ, Shareasale, Awin, Impact, Mavely, Brandcycle, and Collective Voice.
- Interviews – I conduct interviews and post product reviews on my YouTube channel to share information and expertise that will benefit my audience. If you represent a client who would like to set up a discussion, please contact me at rebecca@babyboomster.com.
Note to authors and press agents: I get offered many books to read and review. However, there is only so much time in the day and I am an avid TV watcher. Unless the book is truly compelling, there is a chance I will not have the time to read it. Just being honest. Authors are encouraged to submit guest posts for review. I will also feature your book on my Amazon page here if it relates to the over-50 demographic or is written by an older author.
A smattering of the brands I’ve collaborated with in the past
Uncruise, Alembika Urban Clothing, Made for Living, Bausch + Lomb, Warner Brothers Pictures, Pfizer, CVS, Pala Casino, Inn at the Beach, Omron Health Care, The Nature Conservancy, Big Bus Tours, BlogHer19 Biz Made for Today, NIA on Demand, The Quest for Sleep Documentary, SheMedia LA2C Concert, Stranger Things: The Experience, Amgen,
I hope to work with you in the future!
Updated 7/2024.
