I attended an event in Beverly Hills for fashion and beauty bloggers and influencers to promote a new Korean skincare brand, inspired by Tanghulu dessert, called OliviaUmma. The event intended to introduce Los Angeles influencers to OliviaUmma's "Glass Skin" skincare line created by HyeYoung Kim and her teenage daughter Olivia Yanuzzi. It is based on Tanghulu fruit which … [Read more...]
How I Make Money Online as a Baby Boomer Over 60
The online world is not just for young people. There are many Baby Boomers using it to earn extra income. After all, we pretty much invented the Internet. We may have difficulty editing videos on our smartphones, but we’ve found ways to sustain ourselves online to improve our lifestyles. If you search on Instagram, TikTok, YouTube, or in the blogging world, you'll see over … [Read more...]
Watch How I Rebranded My YouTube Channel for Women Over 50
As some of you know I have been writing this blog ever since November 2011, which is a heck of a long time in terms of the Internet. Still, I enjoy working on it and would love to continue for years to come. I hope you enjoy it too. I am also active on several social media platforms including YouTube. I’ve had my channel for quite some time but didn’t get serious about it … [Read more...]
How Older Women are Becoming Successful Bloggers and Influencers
When you think about social media influencers or bloggers making money online, you probably envision someone who is young, cute, attractive, or quirky. There are also a substantial number of women over 50 who have tapped into the potential of the online world and are thriving monetarily. Many senior ladies are using the internet to supplement their retirement income by … [Read more...]
Marketing Strategies That Turn Off Baby Boomers
I often get pitches from various brands to promote their products because I am a blogger and digital content creator. Affiliate income and brand sponsorships are ways I monetize my blog, but I make sure to only promote products I believe in. As a member of the Baby Boomer generation, some of the pitches I receive do not reflect my audience of active older women over 50. Many … [Read more...]
