Best Beauty Products for Women Over 50 in 2025

As a blogger, I am given skincare and makeup products to test. Some are excellent and some are just so-so. Below, you will find what I use in my skincare and makeup routines. I will add more recommendations as I try new products so come back often.

Scroll down to find skincare, cosmetics, hair products, beauty devices, and tools I have tried and loved.

My over 50 beauty philosophy

We need to change how we think about aging and adopt a new mindset of pro-aging rather than anti-aging skincare as the latter has a negative connotation.

Less is more. The most beautiful older women I’ve seen emphasize good skin care based on their individual needs and wear minimal makeup. They eat a diet of healthy foods and stay hydrated by drinking plenty of pure water.

Read: 5 Skincare Products That Mature Women Do NOT Need

It’s also important to check the ingredients in our beauty products as you do not want them to contain harsh chemicals that could impact your health. I prefer companies that produce cruelty-free and ethically sourced products.

But that doesn’t mean they have to be 100% natural as some organic ingredients such as essential oils can be irritating or cause allergic reactions, especially if you have sensitive skin. I prefer brands that scientifically blend botanicals into their products.

Ingredients I look for in skin care for mature skin are derm-approved hyaluronic acid, niacinamide, ceramides, peptides, and retinol, and I prefer fragrance-free brands.

These are my favorite skincare and beauty brands.

Cleansers

It’s always important to keep your face clean. Many older women prefer thick cream cleansers because they are hydrating. I love gels because they take all my makeup off. I even sometimes use a Dove White Beauty Bar. It’s inexpensive and easy to wash off in the shower.

Most importantly, I prefer a fragrance-free cleanser. I don’t have a clear favorite but one is Neutrogena Hydro Boost Facial Cleanser Gel. It is fragrance-free, gentle for sensitive skin, and contains hyaluronic Acid, which is hydrating.

For luxurious deep cleansing if you wear a lot of makeup try Elemis Superfood AHA Glow Cleansing Butter. It’s made with fermented pumpkin, mango butter, fermented Acerola cherry, and fermented rice water. I first tried Elemis products at a cruise ship spa.

Sunscreen

Skin cancer is a serious disease. Always wear sunscreen during the day as rays can damage your skin through the windows of your house and car.

COOLA has a wide array of fragrance-free and natural sunscreens. I like its Mineral Body Organic Sunscreen Lotion SPF 50. This product is fragrance-free and formulated with an antioxidant-rich plant protection complex. It is an organic water-resistant lotion with non-nano zinc oxide actives that provide broad-spectrum UVA/UVB protection.

I also recommend Elta MD which is highly-rated by dermatologists.

Moisturizer

I have tried dozens of moisturizers and many are quite nice. But the one I ALWAYS come back to is CeraVe Moisturizing Cream. It’s super-rich, can be used on the entire body, is fragrance-free, and contains Hyaluronic Acid and 3 essential ceramides. This product has also been listed in the top 10 ten in many highly-regarded magazines and websites.

CeraVe is owned by L’Oreal of Paris which also has amazing moisturizers.

For specifically a day cream with SPF, I like No7 Menopause Skincare Protect & Hydrate. It is made specifically for mature skin. It has a slightly fresh scent but does not smell like sunscreen and feels amazing! No7 is a great brand made in the U.K.

Serum

I am starting on the high end with Neostrata’s Tri-Therapy Lifting Serum because it is worth the investment. The brand’s philosophy is that everyone’s skin is unique and must be treated individually. Its premium collections are formulas that offer specific solutions for discoloration and mature skin concerns such as age spots, wrinkles, dark spots, post-acne marks, redness, sensitivity, dullness, and sun protection.

This dermatology-founded skincare brand has over 40 years of experience discovering and patenting breakthrough technologies like glycolic acid, licensed throughout the skincare industry.

Neostrata also has an excellent and effective triple-firming neck cream.

On the lower end, I have been impressed with COSRX Snail Mucin. It is a Korean skincare brand popular on TikTok that extracts the mucin of snails into its essence. I know that sounds gross, but it feels amazing on my skin. It is hydrating and gives my skin a healthy glow. No snails are harmed in the process.

At 70 years old, I am not bothering much with retinol creams and other expensive treatments. I use what I have and often switch them around to enjoy the benefits.

Other skincare products I love

I was allowed to sample some beauty products from Sole Toscana Skincare. It is a clean beauty brand with ingredients sourced from small organic farms in Italy. You will feel like you just came out of a Tuscan Terma Spa! Receive 20% off your first purchase. Use the code REBECCA20

Watch my video review.

My favorite cosmetics

I believe in minimal makeup for older women as too much will make us look older. Watch my video on YouTube to see my simple makeup routine.

Foundation

It Cosmetic’s CC Cream foundation with SPF 50 is my go-to foundation whenever I take photos or on special occasions. It makes my face look flawless but is light and glowing. It is an all-in-one primer, moisturizer, brightening concealer, sunscreen, and foundation.

What is even more impressive is that it contains nourishing ingredients for your face that include niacinamide to brighten and control redness, peptides to smooth out wrinkles and support collagen production, hyaluronic acid for elasticity and hydration, and multiple antioxidants to avoid the sun and environmental damage.

Bronzers, Blush, and Glow Balms

I don’t bother with contouring and I don’t use powder because it makes my wrinkles look worse. Instead, I use Saie Sun Melt Bronzer. It gives me a gentle sun glow, is creamy, and looks gorgeous and natural. It is made with pure ingredients and feels great on my face.

When I use a blush I love my monochromatic multi-use stick from e.l.f. Cosmetics. It is also made with pure ingredients and can be used on cheeks, as an eyeshadow, and lipstick.

Glow balms are all the rage, particularly with Bobbi Brown’s Jones Road. A glow balm is slightly tinted and is meant to give your skin a dewy and radiant glow. You can use it by itself or over a foundation. Jones Road is a bit expensive but I found a similar brand on Amazon called BayFree, a clean makeup brand that many people claim to be better and more affordable. I tried it and love the way it looks and feels. I am using Pink Sakura.

Watch my video about Glow Balms.

Brows

Brows frame the eyes but as I have aged my brows are disappearing. I don’t want them tattooed and stencils don’t work for me, so I use a brow pencil, a powder, and gel. I have a fabulous brow pencil by Clinique but it is no longer available so I am switching to e.l.f. brow pencil which is nice too. I need the brow pencil to find my brows as they are hard to see up close.

Once I have outlined them, I fill them in with a dark chocolate cream-to-powder eyeshadow by Revlon or a brow powder. To set them, I use a clear brow gel by e.l.f.

Eyeshadow

I generally do not wear eyeshadow because I feel my natural lids look better, but I like a skin-tone creamy highlighter. The problem is, that many dry up and crack. However, I found a wonderful stick eyeshadow by Julep in desert matte which I use under my brows and along my top eyelid. It stays creamy all day and does not crease. I love it!

Eyeliner

Eyeliners can be harsh almost like a felt pen and I prefer something softer that stays on all day. My prayers were answered when I found Prime Prometics PrimeEyes Glide Eyeliner for Mature Women. It comes in several colors and my favorite is “wood.” It has a washable smudger on the tip of the pencil to soften the line. The company makes products exclusively for older women and I love it.

Mascara

I am one of those people who hates wearing mascara and I posted a popular video on YouTube about it. However, there are special occasions when I wear it. When I do, I wear Prime Prometics Primelash mascara. As I mentioned this brand makes products specifically for older women. Its mascara is nurturing and stays on but it is easy on the eyes to take off.

Lipstick

I’ve tried many lipsticks but my favorite so far is L’Oreal Paris Colour Riche Satin Lipstick because it’s creamy and hydrating. The colors are also subtle and lovely. It contains omega-3, Vitamin E, and Argan oil to nurture the lips.

Hand cream

L’OCCITANE EN PROVENCE Shea butter hand cream is amazingly hydrating. It’s made in Manosque, France, is award-winning, and rated one of the best in the world. All of the ingredients are sustainably sourced and cruelty-free.

Gloves in a Bottle is another great hand lotion that works for Eczema, psoriasis, and very dry hands. It’s non-greasy, non-sticky, hypoallergenic, Dermatologist and allergy-tested.

Hi-Tech At Home Skincare Devices

I often get to try beauty devices that improve the skin texture, reduce wrinkles, and add vibrance to the skin. Please visit my post dedicated to the Skincare devices I have tried.

Two of my favorites are:

Nebulyft RFMEMS Beauty Device is a handheld non-invasive, and portable anti-aging wand. It works using a radio-frequency microelectromechanical system. Read my review here. Get 10% off the purchase price of this device by using the coupon code NEBU-BABYBOOMSTER.

Solawave 4-in-1 Radiant Renewal Wand is a device that is as big as a toothbrush but delivers outstanding Red Light Therapy results on your skin. It’s easy to pull out and use anytime and is packaged with a fabulous serum.

At-Home Spa Treatments

Maree Marine Collagen Eye Gels will soothe your puffy eyes with its dermatologist-recommended red algae, pearl extract, and hyaluronic acid formula. Wear them around the house for 15 minutes and see the difference in your tired eyes.

Watch my video demo.

Sole Toscana formulates its products for mature skin by providing extraordinary hydration, antioxidants, and other skin-nourishing ingredients to improve the health of the skin’s epidermis. Its hydrating mask is made with ingredients from the Tuscan countryside and feels amazing on your skin.

Click here to find Sole Toscana products. The company has given me a coupon code that you can use to get 20% off your first purchase. Use the code REBECCA20

Hair Care Shampoo and Conditioner

PUREOLOGY is my absolute favorite shampoo and conditioner. It is a professional hair care brand with a range of high-quality products specifically designed to cater to the needs of color-treated hair. It uses advanced technology to preserve the color of the hair and leave it healthy, shiny, and vibrant.

Non-toxic Hair Color

If I were capable of coloring my hair by myself, I would use Madison Reed’s non-toxic hair color. Sadly, I’m not, and have it done at Supercuts. Madison Reed has developed a luxurious line of hair colors, color-reviving gels, and other hair care products. They offer excellent customer service and you can take a hair color quiz or have an online live color consultation to find the best shade for you. If you are embracing your gray, you’ll also find non-toxic hair care products to make your hair shine and look beautiful.

Hair Loss

Keranique is a brand that focuses on hair loss. I tried its Rejuvenate Follicle Strengthening Shampoo and Conditioner with Color Boost and its Follicle Boosting Serum. It also offers a variety of hair loss solutions and a fantastic lash serum to build thicker and longer lashes.

Personal care products

I keep hearing about a deodorant that you can put in private areas like your butt crack? Sorry, no go for me. I’d rather take a shower. My favorite deodorant that I have been using for decades is Arm & Hammer Essential Natural Deodorant unscented. It works, does not contain aluminum, and it lasts forever.

Beauty Tools

DIAMANCEL #11 FOOT BUFFER is a heavy-duty polishing file for feet needing intensive foot care. When I went to Miraval Resort and Spa my pedicurist used one and recommended I order one. It really takes off the dead skin without damaging my feet. I would never use anything else. She told me to take it with me whenever I get a pedicure to avoid catching a fungus or some other gnarly condition that sometimes happens at a nail salon.

Revlon’s One Step Volumizer Air Brush is all I use to style my hair. I let it air dry until it is damp and then use the brush to finish and style it. It’s super easy!

Keshima’s Kabuki Foundation Brush has a flat top, making applying any foundation flawlessly easy. Watch my video review.

Some of the links on this page are affiliate links to brands that I have partnered with. If you click on a link and make a purchase, I will receive a small commission at no additional cost to you. Please read my site Disclaimer and Privacy/Cookie policy if you have any questions.

Enjoy these beauty posts!

More Shopping