March is Women’s History Month and I attended an event called “Empowering Women Entrepreneurs.” The event took place at the VEDC (Valley Economic Development Center) and was hosted by Travelers Insurance, a company that provides insurance for small businesses. The VEDC is a non-profit organization in Los Angeles that helps small businesses grow and receive capital. They have … [Read more...]
High School Classes That Made Baby Boomers Who We Are Today
High school kids have been in the news and many are quite impressive as far as the differences they are making in the world. It made me reminisce about the high school classes we took in the 60’s and 70’s. As much as younger generations like to blast Baby Boomers and call them selfish or narcissistic, we made a difference in the world as well. In the book, Pendulum, by … [Read more...]
Why Advertisers are Marketing to Women Over 50 All Wrong
Women over 50 are among the most affluent consumers in the market today. Many of us have led successful careers, own property, and aren’t ready to spend our retirement years sitting in a rocking chair. But do brand marketers recognize what appeals to our demographic or are they passing on opportunities to maximize their return? Many women 50+ are prominent leaders in … [Read more...]
Travel Adventure Show Tips from Rick Steves
The Travel Adventure Show comes to the Los Angeles Convention Center every year. It's a huge expo that takes place all over the U.S. where you can visit the booths of hundreds of travel companies, listen to well-known travel experts like Rick Steves and Patricia Schultz, and enjoy food and entertainment. Finding authenticity in travel Rick Steves has always been one of … [Read more...]
Why Medication Adherence Needs to Be Taken Seriously
As Baby Boomers (born between 1946 and 1964) enter retirement and the Medicare system, developing chronic conditions, related to aging, is a primary concern. Even though many of us do whatever we can to stay healthy – eat well - stay active - a good portion take one or more medications. Medication adherence is key to overall health and wellness but isn’t always … [Read more...]